To capture ordinary, everyday subjects in a way that makes them meaningful in that specific moment in time.
Everyone should create their own vision statement to help guide their photographic goal. Everyone sees the world differently and can create an image that no one else would be able to see in the same way. Creating a vision statement will help you to focus your attention to get images that convey what you are trying to share with the world. Everyone has their own experiences in life that shape how they will photograph a scene.
I had never thought of doing a vision statement until I stumbled upon the website project52.org, where you do an assignment to help your photography every week. I think this was a great way to start the project to get people to focus on what they want to do photographically. I highly recommend writing down a vision statement and trying to take a picture around your house that reflects you vision. It is hard to think of one sentence to guide your photography but it is important to sit and come up with something. My vision statement photo is of my baby playing the keyboard. It is an everyday scene but with the use of depth of field and all the colors it makes this ordinary scene more meaningful and interesting.